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9 Best Places To Trigger A Microsurvey (and 2 Places to Absolutely Avoid)
We have a lot of cool stuff in this post today! However, we’re going to need to define what the heck a microconversion is before we can cover where you should trigger microsurveys and exactly what to...
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Which Button Got The Most Clicks On This Landing Page?
A) The Big Green Call To Action (CTA) B) The Black ‘Claim Your Free Copy’ CTA (Note: this was a persistent CTA) C) The ‘Look Inside’ Ghost Button So which one do you think got the most clicks? The...
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Case Study: How A Heatmap Answered ‘Why Aren’t They Converting?!’
How bee-seen (a Bee Digital Company) Used Heatmaps To Uncover A Simple Mistake That Was Killing Conversions This week we have a great case study to share that will show you how to leverage heatmap data...
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They Didn’t Think I Could Succeed With Those Paid Traffic Sources, But I Did
Do you remember the time when the best paid traffic sources for a business were ABC, NBC, and CBS? A simple time that consisted of three boring TV channels with the same content geared towards...
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Which Element Got The Most Clicks On This Radically Redesigned Blog Page in a...
We’re back again with another marketing quiz! If you missed the first one, click here to give it a shot after you’ve taken this quiz. Same rules apply. We’re using the honor system so in a second I’m...
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Surveys Suck! How To Know What Your Customer Wants Without Asking
If you couldn’t tell from the title, I’m not a huge fan of surveys. Do they serve a purpose in marketing? Absolutely! Are they the be-all-end-all of customer research? Absolutely not! Marketers and...
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Customer Behavior Analytics: A Short (and Complete) Guide
Since we’ve launched TruConversion I’ve been getting a lot of questions about how to use customer behavior analytics! When you’re so close to a product, it’s easy to take for granted that people just...
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Landing Page Inspiration From Page Interaction Data
The combination of landing pages and customer behavior page data might confuse you, and you might be a little unsure how to apply the information! It’s easy to get quantitative data that tells you...
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5 Must See Trends On Landing Pages
I love me some landing page data, I mean who doesn’t?! Well if you’re anything like me then you can’t miss this report by my friends at Crayon. Crayon analyzed 1,068 landing pages from 689 companies...
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Turning Heatmaps Into Optimization Insights
I’ve been doing optimization for a LONG time and sometimes I forget that things that are apparent to me aren’t as clear to other people who are just getting started (okay that is a total back door...
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